Defining your brand is not as easy as you think. Yes, you can come up with different ideas for your branding, but it is not something that you can make within the day. Rushing it will be a disaster.
The brand should be the core of your marketing strategy. The goal of marketing is for you to reach your target market and convert them into potential customers. It is attainable if you have business branding.
To help you evaluate if your business and your brand are on the right track, here are 5 loaded questions that you can use as guidelines for you to meet your business goals.
What is branding?
Branding is a marketing design process of creating your business identity. It is the primary element you need so that you will be remembered by your target customers. It makes your business different from your competitors from the real world market share or across digital marketing platforms.
A brand is mainly composed of:
- Business Information (Tagline, Mission & Vision, Goal)
- Personal context in design elements (Colors, Fonts, Symbols)
Branding is not just limited to these components. You can add everything that will help your ideal customers identify your business among others.
Can we consider a logo as a brand?
This is the usual misconception about branding. Some entrepreneurs equate a brand with a logo. A strong brand is more than just a logo. It’s reflected in everything from your customer service style, business cards, and premises to your content marketing materials and advertising.
We are not discrediting the importance of the logo. As we mentioned earlier, it is part of the main component of your brand. Always remember that the logo is the visual representation of your brand, but the brand itself is the representation of who you are and what you do.
Why is branding essential for a business?
A brand allows you to position your business better in market share. It also helps you create relevant content in response to the customer sentiment and business trends. You can show your internal stakeholders and target market the consistency of your marketing expertise.
Branding enables you to be open and honest with your audience. Once you build the trust, it adds up to your credibility and can trigger positive customer insight. A good brand develops customer’s loyalty.
Let’s take, for example, Apple. A lot of android users spread negative feedback about Apple and how other phone manufacturers are better. But IOS users are not affected and are continuously supporting Apple even though some of the rumors are true. What do you think is the reason for that? Good branding.
Can we let others do our brand for us?
Building your brand takes time and may require the expertise of some marketing teams. Marketing managers can help you answer market research questions, create compelling brand-name products, and help you with your other marketing roles. But you can’t let others define who you are and what you can do.
Here’s a good scenario to better understand why branding needs to start from you. When you’re a new student, during the class introduction, the teacher won’t ask your classmate to introduce you, but you introduce yourself because you know yourself better. The teacher can only guide you by giving you a list of things to say.
How to have effective branding?
Competition in business is always high. But have you ever asked why top brands were able to keep their spot? It is because they always optimize their ways with the business trends to maintain the interest of their ideal customers.
Leading brands are not afraid to innovate and be more creative. They either change or update their brand from time to time. This renovation does not only refer to their logo but may also apply to their entire business structure and goals. They usually do it quarterly or annually.
Every single question we talked about branding is important. They can surely help you improve your business brand. Now that you have a better understanding of branding, do you think your business has a good brand? If not, Conceptual Creative will be happy to help.
We have an in-house graphic design and branding team to help you achieve the target of your brand. Feel free to check the plan that you might be interested in. We will look forward to working with you!