Traditional marketing techniques have been greatly influenced by the internet, and this trend will continue in the future. The internet allows you to reach out to a larger number of individuals at once than any other marketing channel. It is amazing indeed. But it also means that there is a lot of competition. So, the question is, “How can I stand out?”
If you’re looking for the most effective strategies to expand your accounting firm, internet marketing should be at the top of your priority list. In fact, in this modern era, it’s a good idea to start with digital marketing first before even thinking about traditional advertising methods like print and TV ads. But why?
People nowadays don’t go online just to search for products to buy. They use the web to look for services that they need, find answers to their inquiries, or get solutions to their problems. So, for sure, there are potential clients out there waiting for your accounting and financial services.
Interestingly, here are five online marketing strategies that help you boost your accountancy firms effectively.
- Identify Your Goal
Remember that even the greatest marketing agency won’t be able to assist clients who don’t have clear objectives. That is why, as the first stage in establishing a digital marketing strategy for accounting companies, it is critical to identify the purpose. Accountants may also assist in narrowing down those goals before launching any marketing effort.
Who is your target audience? What do you want the result of this campaign or project to be? Do you want more leads, sales, website traffic, etc? What accounting services can you offer? How many clients can you cater to? Once you have a clear idea of what you are trying to accomplish with your digital marketing efforts, it will make things much easier for you and your team when developing strategies.
When you know exactly what you’re looking to achieve from your digital marketing campaigns, create an action plan on how you can get there. This should include everything from creating content to setting up social media accounts and other online platforms.
Your marketing calendar should include specifics about what you want to promote each day, as well as comprehensive research on your target market. It is critical to concentrate on trending phrases and current events, as they will be the best keywords to use on your content.
- Establish Your Digital Presence
Building up your online presence is your way of creating your identity on the web. It is one of the best means of telling your ideal clients that your accounting firm exists. The more they see your brand, the easier for them to recognize and remember you.
There are several approaches to present your accountancy practice visible online. The first approach is by creating a compelling website. Your site is your main avenue to showcase your business. You can add all the details that your clients need to know about you and design it according to your own brand.
The second approach is through applying digital marketing strategies such as Social Media Marketing, SEO, PPC Advertising, Email Marketing, and many more. Search engines and social media platforms are definitely powerful marketing tools. These methods can surely help you reach your potential customers. Then convince them to take action through your tailored messages.
And lastly, you need to always deliver outstanding accounting services to your current customers so they can provide you with positive testimonials. Featuring good online reviews about your firm on your website or other digital channels allows you to develop your credibility. Once you have that, customer loyalty will follow.
- Offer Quality Content
Let’s say you ordered a pizza. The box looks great but the pizza itself is bland, would you order from the same pizza store? I think you won’t. The same analogy goes with content marketing. Regardless if your website has the most pleasing design or your social media posts feature appealing videos and images but if the content is mediocre, it’s meaningless.
It is imperative to offer unique, insightful yet entertaining content. Write about things you know will be of interest to your ideal client and that also represent your areas of experience. Content is not only about blog posts or articles. It can also be in the form of infographics, podcasts, webinars, ebooks, etc.
In most situations, content marketing isn’t about actively advertising your company. Instead, it aims to provide answers to people’s accounting and financial queries. You will not only be helpful in assisting potential clients, but you will also be able to show your competence. You establish your accounting business as a trustworthy agency by delivering useful and relevant material.
- Build Up Digital PR
The practice of raising your firm’s reputation through news releases and contacts with others in your business and community is called public relations. Digital PR applies the same approach to online marketing, helping you to boost your website rank through organic growth, and acquire visibility with your target audience
You can establish partnerships with bloggers, web journalists, and influencers who may give positive remarks about your business. You can appear on other renowned accounting firms’ webinars or podcasts, or be a backlink in other finance-related sites.
- Consider Co-Marketing
Co-marketing is the form of marketing in which companies unite to boost their visibility. Typically, the companies that collaborate have some commonalities, such as being in the same sector or serving similar markets. It’s a win/win because both parties gain exposure for their brands.
The best way to get started with this type of advertising campaign is by creating a list of all the businesses or service providers within your niche. Then, take some time to brainstorm different types of campaigns that could be created using those resources. Finally, narrow down your list to three options based on how much effort you want to put into them.
For example, you can partner with an agency for every client they have that needs assistance in managing his tax return or other financial services. You can set an agreement on how to work it out to have everything in place.
If you want to market your accounting firm by yourself, then you need to start with the basics. By following this guide, you will surely be able to meet your marketing goals. Just invest time to learn new skills and be persistent to see good results.
But if development for accountancy practices is your priority and need assistance on doing a digital marketing plan, then let Conceptual Creative take over. Digital Marketing is one of the games we play best!