If you are a startup entrepreneur, winning your local market is a big step that you need to have for your business to thrive. Users are normally searching for things online to get immediate action or results. Now, if you position yourself in top-rank search results and provide an adequate answer to their questions or solution to their needs, high chances are, they will be your potential customers.
But you might ask, “How will I dominate the competitive markets in my location?” The answer is Local SEO. Why is that?
Local SEO is a marketing strategy that uses search engine optimization methods to help small businesses grow on the regional level. It helps to improve the business visibility within the nearby areas and increase website traffic with qualified leads. It may require continuous effort to see results, but once you know the techniques, you will be on the lead of your local market.
Interestingly, here are 5 Local SEO ranking items to boost your search ranking.
- Make a Google My Business Account
Google recommends updating your business information in Google My Business to have a high chance of visibility in local search results. As much as possible, business listing needs to be precise, complete, and appealing. It allows you not only to be transparent to search engines but also to your target audiences.
Also, you need to verify your location and engage in online reviews. What matters to Google the most when it comes to local search is the relevance, distance, and prominence. Offer content that matches the users’ searches, confirm your business location and encourage positive reviews to build credibility and importance to your ideal clients.
Take note, once you set this up properly, your profile will show up not only in Google search local results but also in Google Maps and Google +.
- Do local keyword research
For you to strategize effectively, you need to know the needs or wants of the people in your area. This is a good technique to personalize your approach to your target customers. You can get ideas by doing online searches or use SEO tools like Google Analytics and Google Trends, and gather the possible keywords or search terms relevant to your prospects.
Once you have valuable insights and data, do keyword research using Google Keyword Planner, Microsoft Advertising Keyword Planner, or any other keyword research tools. Create a list of competitive and relevant keywords. It is recommended to use long-tail keywords as users tend to use phrases through voice search or typing search. You can add interrogative words such as what, when, why, who, and where into your keywords to have a more relevant search.
Add your keywords on the content, title tags, URL, meta description, meta tags, and alt images. It is a good SEO strategy to show search engines the relevance of your website to your target market. Don’t put these keywords in one place as it will be considered keyword stuffing, and it’s a red flag for search engine robots.
- Create a local content
Be specific in your content. Focus your writing on something helpful and interesting for your local audience in a conversational tone. Creating relevant content will encourage your ideal clients to visit and interact with your website more often. It means a higher click-through rate and conversion rate.
As much as possible, refresh your site’s content regularly so that people and search engines will see that your business is active. The more they see updates, the more you encourage them to check your brand. It will also lead to better placement in organic search.
- Responsive and compelling design is a must
Websites with poor and unresponsive designs don’t attract potential customers. It pushes them away. That’s why a website needs to have a clean, professional, and vibrant look to entice qualified leads.
Building a mobile-friendly website is necessary nowadays since most users are fond of doing a mobile search. Having a responsive design is also a factor considered in search engine rankings. Search engines value user experience so it must be your goal to make your site adaptive and user-friendly.
- Build backlinks
Link building is one of the SEO practices that can help boost your local presence. It takes a lot of SEO efforts but it is worth it. Backlinks develop reputation and domain authority which is essential for your business growth. It is one of the search ranking factors that you need to work on.
There are several ways to have good inbound links to your website.
- You must create shareable content. Quality is imperative, not an option. Having high-quality content makes you comfortable reaching out to other entrepreneurs or small enterprises and ask them to check your website.
- You can do an influencer outreach or partnership. You can request these prominent people to check your business and feature you to their followers to increase brand awareness.
- You can be a guest author for other blogs. Talking about other people in the industry makes you a good resource in your certain community.
- You should have social media engagements. We all know how wide the reach social media channels have. So, if you have good interactions with your local audience, you will have more social shares, more relevant links, more traffic into your website, and have higher conversion rates.
Local SEO is a good digital marketing strategy to grow your small business. It sounds like a lot of work but it is proven and tested. There are a lot of SEO strategies that you can apply to win your local market, but the top 5 techniques above are the ones that you should not miss.
If you’re looking for SEO experts to help you with your Local SEO strategies, we are at your service. Conceptual Creative has a team of SEO specialists who can definitely make this happen for you. Feel free to check out our Search Engine Optimisation services today.