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Email marketing is one of the most cost-effective budget-friendly marketing methods for any sized business. Of course, you need to build a list first, but dollar spend vs return on investment is typically quite good with email marketing.

Whilst I would always recommend email marketing be part of the overall strategy and not the only marketing being completed it is definitely a great way to get started. With email marketing like all business marketing, you need to make sure you are 100% clear about what you are prepared to spend, who you want to market to, where are you going to find those people to market to, and what exactly you are going to put out content-wise.

So let’s look at those 5 key benefits:

  • Benefit 1 Build Stronger Customer Relationships.
  • Benefit 2 Build Your Brand Awareness
  • Benefit 3 Be The Expert In Your Market
  • Benefit 4 Time & Budget Efficient
  • Benefit 5 Build Credibility For You and Your Business

So don’t forget when you send out the emails that you need to continue to grow your list. There are many ways to grow your list including freebies, giveaways, sales data, and much more. But we will cover more on growing your list in another podcast.

We recommend doing your research before choosing a great email marketing platform. In saying that we have worked with several great platforms that provide an exceptional value proposition for your business depending on your needs. If you’re looking for a great starter platform for email marketing we recommend either Get Response or Mail Chimp both of which offer a free tier at the time of recording this podcast. If you are looking for advanced automation and long-term effectiveness, we also recommend taking a good hard look at Active Campaign.

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