Having an effective website for accountants can help you flourish your business to the next level. Whether you are a small public accounting firm or a large corporation, having a good website serves as your online presence and it will be the first thing that clients see when they search for your services online.
A website is your most effective marketing tool for attracting new clients, but it needs to be designed in a way that will attract potential customers looking for an accountant. If you’re an accountant and you don’t have a website, then you’re missing out on prospective clients who are looking for help with their sales tax rates or other financial situations.
However, that doesn’t mean that just because you have a website, people will come flocking to you though. An ineffective business site can just as easily turn away prospects as it can bring them in. But what makes a great website for accountancy firms? Here are some key points to look at.
- Make Sure That Your Site Has A Clear Purpose
In every action and decision that you need to make, you need to determine your intention. The best way to do this is to answer the following questions:
- What does your firm offer?
- Why should someone visit your page?
- How can visitors benefit from visiting your page?
Answering these questions will help you decide what pages you need to appear when users visit your site. They need to see an informative summary of what your company does and why it can help them. The main goal is to provide a clear and concise message about your firm.
Keep in mind that most visitors are not interested in all those accounting jargon. They want to find solutions to their financial problems or ways on how you can improve their lives through your accounting service. So, put together a list of your services so people can see at a glance all the things you do, and what to expect if they hire you. This will encourage them to schedule an appointment with you so they can learn more about each service in depth.
- Be Consistent With The Design
A cluttered layout means less chance of conversions. So, you should ensure that the website’s design is professional and easy to navigate. Try keeping things clean and simple. Remember, fewer clicks equals higher conversion rates.
You can use an online template if you aren’t good with designing websites yourself, but be sure to change it up a bit so that it fits your personality and branding style. Make sure that all elements follow a common theme throughout your entire site. Consistency helps create a cohesive user experience and gives visitors confidence that your content is high quality.
- Decide On What Resources To Use
In building a website, you need to consider the following:
- Hosting Plan
- Domain Name
- Content Management System (CMS)
These are the essentials to get your site up and running. Having a variety of options, especially for hosting plans and CMS, creates confusion. And rushing the selection process will just be a waste of time and additional business expense.
Always take note that what’s best for others, might be worst for you. So, you must take the time to research and know the pros and cons. Choose the domain name and platforms that fit your brand and your marketing goals.
- Update Regularly
Keep your site’s content up to date. If there are changes in your firm like new employees, additional accounting services, or revised terms, these too should reflect on the website. It is a good way of showing that your business is still active.
As much as possible, try to add some fresh content so that people don’t get bored of seeing the same old thing all the time. Create blog articles, infographics, how-to videos, or FAQs related to accounting or finance. It will not only be beneficial for your clients but as well as help you improve your rankings in search engines.
If you run a business online, you also need to keep updated with the latest trends in technology. Some experts say that most businesses fail due to outdated web technologies. Therefore, you must invest in the latest tools and software to help improve your productivity and efficiency.
- Promote Your Website
Don’t just sit around hoping for a miracle to happen. Take action! Promote your website through various marketing channels to show your potential customers what you got. Learn or at least understand how different online marketing strategies function so you can determine what works for you and how to make the most of your website.
If you want to know the specific digital marketing schemes for accountants, check out our blog titled, “Fast Start Guide To Digital Marketing For Accountants.” There we listed several approaches that are useful in developing your firm’s visibility.
When it comes to creating an effective website for accountants, you need to be aware of the different types of websites and what works best. Our guide will help you get started on your journey towards creating a successful website so that you can attract the right customers and increase your revenue.
If you’d like more information or would like to speak with our team about your accounting marketing needs, please feel free to contact us today! Conceptual Creative is an excellent choice.