Back in 2020, the world experienced an unprecedented catastrophe. Everyone was not prepared for the coronavirus outbreak. Many thought at first that it’s not that serious. Not until physical stores started shutting down, hospital rooms were fully booked, and a lot of people had been laid off from their jobs. And that’s how people understand that the COVID-19 crisis is real.
Moreover, government-imposed restrictions to prevent the virus spread like months of lockdown, skeletal workforce in establishments to keep social distancing, and mobility restrictions caused a great business disruption. The global economy was also collapsing. But, amidst the difficult times, smart entrepreneurs develop a recovery plan. E-commerce platforms became the answer to business continuity.
Ecommerce businesses grew massively during the COVID-19 pandemic. Marketers utilize the power of the internet to meet customer expectations and to keep and/or expand their customer base. They brought retail stores online. By contacting the contact center, downloading a mobile application, availing of subscription programs, or setting up an appointment with online retailers, we can get what we need from the comforts of our home.
Why eCommerce business?
Yes, indeed, eCommerce was already there even before the coronavirus pandemic. But unlike before, having one today is necessary if you want to keep your business running. You might be wondering how it can help you and your business during the COVID-19 crisis. Here’s how.
Digital is the new normal
Because of the virus outbreak, people are hesitant to go outside. The online business became the trend since many users tend to go online to search for answers or their needs. If you do your marketing well, you can engage and convert a larger number of potential customers. Your reach is no longer limited to your location only, but you can even go worldwide.
Also, eCommerce stores are cost-effective. Setting up your website through CMS or website builders to promote your popular products or services is much cheaper than paying for your physical store’s rent. You can run your business by yourself or you can have few remote workers with you. That means lesser expenses, more profit.
Health is wealth. No money can replace that. And we all know that COVID-19 is not a joke. But we shouldn’t let it stop us from reaching our business goals. That’s why eCommerce is the key to victory.
While keeping ourselves safe from the threats of the coronavirus, we are also maintaining the revenue of our business through eCommerce. You gain by not getting infected and by continuing your business operations from working at home. It does not only provide a great business venture but it is also a good personal investment. I think this could be one of the best representations of a work-life balance.
The ongoing epidemic surely impacts customer behavior, and it is understandable. The stress and anxiety it brought affects our potential customers. That’s why you must understand how your ideal clients feel and think. It will allow you to build a connection and trust.
For us not to be the “typical” business owner, we need to have various approaches. Yes, you may have had several marketing strategies before, but you can multiply it ten times more if you have an eCommerce business. Digital marketing alone has a variety of advertising schemes to help you grow your brand.
Of course, the most important recipe for an effective marketing strategy is to have a personal approach. Sometimes eCommerce retailers are becoming transactional. Don’t forget that even though you can automate things, it is efficient to have personalized messages and responses. This will make you more credible and less robotic. It means a higher conversion rate.
Larger virtual community
You can build a relevant community online through social media channels like Facebook, Instagram, LinkedIn, Twitter, and YouTube. These platforms allow you to interact with related audiences from all around the globe. It can be your prospect leads or it can be a supply chain.
Having good engagement with your community enables you to have sufficient product stocks or exemplary service levels. The more connections you have, the better for your business. These are critical factors that will help you develop the quality of your products and services, and keep loyal customers.
With or without the COVID-19 outbreak, business continuity planning is necessary. You should always be prepared for the worst. I believe that even post-pandemic, the boom of eCommerce will continue. The competition is already high so if you are still thinking about having one, then stop thinking. Set up your eCommerce business today!
If you need a team of experts to help you build your eCommerce store or website, Conceptual Creative is the place to be.