The Importance of Brand Consistency from Print to Web

Working on brand identity for company

When it comes to building your brand, you need to understand that maintaining your tone of voice and frequency is an absolute must. No matter what kind of platforms you utilise for your marketing, keep in mind that consistency is key to your success. This is because it will bring a specific feeling to your […]

What do branding colours mean? Purple

Top view of set of gadgets in purple neon light

Be eccentric now. Don’t wait for old age to wear purple. Regina Brett The colour… Purple is the colour of royalty and luxury. It is the best combination of the relaxing blue and passionate red. Purple gives us the best of so many worlds with colour – it is trendy and innovative while giving a […]

What do branding colours mean? Blue

Blue coffee cup over blue background

Blue is the only colour which maintains its own character in all its tones. Raqul Dufy The colour… Blue is the colour of loyalty and trust. It lends it self to peace and integrity. A feeling of calm and tranquility. You should use this if… Use Blue as your branding colours if you want to […]

What do branding colours mean? Green

Green Green Green

Beauty, strength, youth, are flowers but fading seen; Duty, faith, love, are roots, and ever green. George Peele The colour… Green is the colour of growth and balance. It lends it self to a renewal of energy, sanctuary and prosperity. You should use this if… Use Green as your branding colours if you want to […]

What do branding colours mean? Yellow

Yellow Daffoldils on Yellow Background.

How wonderful the colour yellow is. It stands for the sun. Vincent Van Gogh The colour… Yellow is the colour of intellect, perception and logic. It inspires hope, fun and enthusiasm. Yellow is the most visible of all the colours which is why it is used for important road signage. You should use this if… […]

What do branding colours mean? Orange

Orange and Orange

Orange is the happiest colour Frank Sinatra The colour… Orange is the colour of happiness, warmth and creativity. It brings together the energy of the colour red and the elation of yellow to symbolise optimism, emotional strength and positivity. You should use this if… Use Orange as your branding colours if you want to be […]

What do branding colours mean? Red

red

There is a shade of red for every woman Audrey Hepburn The colour… Red is the colour of passion, danger and excitement. It is bold and demands your attention. It is often used as the colour of love and also to get you to stop in the sense of a stop sign. Red symbolises leadership […]

5 steps to choose your branding colour

Brush and color

Colours speak all languages Joseph Addison 1. Know what you stand for First place to start is knowing what you want to stand for. Are you wanting to be bold? Nurturing? Fun and Carefree? The colours that you choose for your branding colour are going to be the first thing that people will generally get […]