How to create an effective CTA (Call To Action)

Have you experienced browsing online or through social media posts without any intention of subscribing or purchasing something but ending up doing it anyway? Later, you might be thinking, “What makes me buy this or subscribe to it?” The answer is you may have been hypnotized by an effective CTA.

Sometimes in our lives, we get something that we don’t even need because the message catches our attention. In digital marketing, CTAs’ (Call-To-Actions) goal is to entice users to visit the website and complete a valuable action. Advertisers use this as the key to increase conversion rate.

If you are interested in creating an impactful CTA, here are 5 tips-and-tricks that you can apply to your marketing campaign and email campaigns.

Call to action
Call to action

Define your goal

Before you waste all your energy thinking about the types of CTAs to use, establish your goal. Your CTA should be relevant to the action that you want your ideal customers to accomplish. It will be easier for you to come up with an effective action statement or action phrase.

By identifying what you want to achieve, you are not just displaying a simple CTA, but you are leading the customer on what they need to do once they are on your website or ecommerce store. You can compare it with throwing a birthday party.  The plan is to make the celebrant happy. You invite important people to bring gifts, render presentations, and share interesting stories to achieve the goal, which is to delight the celebrant.

Pleasing design

We cannot deny the fact that some people are usually attracted to looks before the intentions. The same goes when creating CTA. More or less, the user will not click on your action button if it has a poor design.

Consider the user experience when choosing the button color, size, and figure. An effective strategy to have a noticeable CTA button is to find a color that is in harmony with the pages or email’s overall theme but contrasts with the surrounding segment. Use a rectangle or square button and make the button 20% larger than the logo. It makes your clickable button simple yet stirring to the customer’s eyes.

Also, don’t limit your creativity by sticking to a standard design. Try different color combinations to select fine bright colors and dark shades. Don’t hesitate to create a pop-up CTA to make it more appealing.

Right wording

Your CTAs action statement or action phrases should be straightforward and concise. Use action verbs to have a commanding voice on what you want your potential customer to do. You can use words like, “Buy,” “Download,” “Subscribe,” “Join”, etc.

You can also emphasize the sense of urgency by using words like, “Now,” “Today,” “Limited Time Only” along with your action verbs. It will allow the customer to take immediate action if they successfully click on your CTA button. It provokes emotion or enthusiasm.

Programmer is using computer keyboard to write database program,Computer concept.
Using the right wording is important


Always remember that CTAs are also your means of communicating with your customers. If you make it generic, instead of having potential customers, you might end up having averse customers. Most users want instant gratification, and they don’t usually find it in generic messages.

It is important to know your target audience demographics and geological location to personalize your message. Personalizing your CTAs leads to a higher click-through rate and conversion rate. It also improves customer retention and develops your customer base because what they just need to invest in is their common sense.

Tactical Placement and A/B Testing

The placement of your CTA is critical. You need to always put yourself in the customer’s shoes. Always position the CTA button to a place where it is visible and can provide more user benefits.

Most online marketers put it above the fold, below the fold, or at the end of the page. But keep in mind that every audience has different responses to CTA, so it is important to practice A/B testing so you can develop a benefit-oriented CTA and lessen delayed gratification from potential customers.


A lot of business owners today create dynamic CTA to meet their business goals. As it is becoming more popular, competition rises, conceptualand uniqueness is starting to fade. As advertisers, we need to be more innovative to be more effective.

Applying the suggestions above will help you create an effective CTA. Ready yourselves for the massive change in your business and start embracing success!

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