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Digital Marketing In 2022 – Guide For Business Owners.

Digital marketing is one of the most important aspects of any business today. If you’re not doing it, you’re behind the times! But what is digital marketing, exactly? Why is it so important? What are the different types of digital marketing? And what does a digital marketer do? In this article, we will answer all these questions and more. So whether you’re just starting in business or have been around for a while but want to learn more about digital marketing in 2022, read on!

Digital marketing is the process of promoting a product or service online. This can be done through various means, including social media, email, search engines, and websites. Digital marketing is vital because it allows businesses to reach a larger audience than if they only used traditional marketing methods. It is also more cost-effective than traditional marketing, making it a good choice for small businesses and startups.

“digital marketing is a key part of modern business. Does your business have a digital marketing strategy for 2022?”

There are many different types of digital marketing, but some of the most common include SEO (search engine optimisation), SEM (search engine marketing), social media marketing, and email marketing. A digital marketer’s job is to create campaigns that will promote a product or service using these various types of digital marketing. Inbound marketing is another type of digital marketing that is becoming increasingly popular. It focuses on creating content that will attract customers to a business rather than using traditional methods to reach them.

“Digital marketing can help your business grow, but it is a long game, don’t expect results overnight unless you plan to invest big money and time in your marketing efforts.”

Digital marketing can be an effective way to market any business. However, it is not a magic bullet, and it will not work for every business type. For example, companies that sell products that are not easily found online, such as food or clothing, may not benefit from digital marketing as much as businesses that sell products that can be easily found online, such as books or electronics. Digital marketing is also more effective for some types of businesses than others. For example, companies that have a large existing customer base or those selling products or services in high demand are more likely to see success from digital marketing than businesses starting from scratch or selling products that are not in high demand.

If you’re thinking of using digital marketing for your business, the first step is to research and decide which type of digital marketing will be most effective for you. Then, once you have a plan in place, you can start implementing it and seeing results!

What Does A Digital Marketer Do?

A digital marketer is responsible for creating, managing, and executing digital marketing campaigns. They work with various online channels to promote a company or product, including social media, email, search engine optimisation (SEO), etc. Digital marketers typically have a background in marketing, communications, or advertising.

What Is Inbound Digital Marketing in 2022?

Inbound digital marketing is a type of digital marketing that focuses on bringing customers to you rather than going to them. It’s about creating valuable content that speaks to your target audience and providing it at the right time and place. Inbound marketing can be used across all stages of the buyer’s journey, from awareness to conversion.

Does Digital Marketing Work For Every Business Type in 2022?

Digital marketing can be effective for any business, whether you’re a B-to-B or B-to-C company. It’s also a great way to connect with customers looking for what you have to offer. However, remember that not every digital marketing tactic will work for every business, so it’s essential to experiment with what works best for you. Do you have a plan for your digital marketing in 2022?

Types of Digital Marketing in 2022

Here are some common types of digital marketing:

Search engine optimisation (SEO)

SEO is the process of optimising your website and its content to rank higher in search engine results pages (SERPs). This helps people searching for your products or services find your site more easily.

  • On-page SEO: This refers to optimising the content and other elements on your website, such as the title, meta tags, and images.
  • Off-page SEO: This refers to optimising factors that are not on your websites, such as backlinks and social media signals.
  • Technical SEO: This refers to optimising your website’s technical aspects, such as its structure, code, and speed.

Useful Platforms: Semrush | DiiB | Ahrefs

bearded developer using laptop, on blue with website search bar

Content marketing

Content marketing is all about creating and sharing valuable content that attracts, informs, and engages your target audience. This can take the form of blog posts, ebooks, infographics, case studies, videos, or anything else that provides value to your audience.

  • Blog posts: A blog post is a piece of written content published on a website. Blog posts typically include a title, body text, and one or more images.
  • Ebooks: An ebook is a digital book that can be downloaded and read on a computer or other electronic device.
  • Infographics: An infographic is a visual representation of information or data.
  • Case studies: A case study looks at a particular project, problem, or solution.
  • Videos: Videos are a type of digital content used for marketing purposes.
  • Podcasts: A podcast is a digital audio file that can be downloaded and played on a computer or other electronic device.

Useful Platforms: WordPress | Canva | YouTube | Buzz Sprout

Social media marketing

Social media marketing involves creating and sharing content on social media platforms like Facebook, Twitter, and LinkedIn. The goal is to build relationships with potential and current customers and promote your brand or product.

  • Facebook: Facebook is a social networking site that allows users to connect with friends and family.
  • Twitter: Twitter is a social networking site that allows users to share short messages called tweets.
  • LinkedIn: LinkedIn is a social networking site for professionals.
  • Instagram: Instagram is a social networking site and app for sharing photos and videos.
  • Pinterest: Pinterest is a social networking site and app for sharing images

Useful Platforms: MissingLettr | Canva | Hootsuite

Pay-per-click (PPC) advertising

PPC is a type of online advertising in which you pay a fee every time someone clicks on your ad. This can be a great way to drive traffic to your website and generate leads, but it’s essential to keep your goals in mind when setting up a PPC campaign.

  • Paid advertising on Facebook: Facebook allows you to create ads that target specific audiences.
  • Paid advertising on Google: Google AdWords is a PPC program that allows you to place ads on Google.com and other Google properties.
  • Display advertising: Display advertising refers to banner ads, text ads, and other types of ads on websites and apps.
  • Twitter advertising: Twitter allows you to place ads on its platform.
  • LinkedIn advertising: LinkedIn allows you to place ads on its platform.

Useful Platforms: Facebook Business | Google Adwords | Google Tag Manager

Email marketing

Email marketing is a way to stay in touch with your customers and prospects by sending them timely and relevant information. This can include special offers, new product announcements, or helpful tips and advice.

Useful Platforms: Active Campaign | Campaign Monitor | Mailchimp

Chatbot marketing

Chatbot marketing is a type of conversational marketing that uses chatbots to communicate with customers. For example, Chatbots can answer questions, provide customer support, or promote your products or services.

Useful Platforms: LiveChat | ChatBot

Landing page marketing

Landing page marketing is a type of digital marketing that focuses on creating and optimising landing pages to drive conversions. A landing page is a webpage that’s designed to get people to take a specific action, such as subscribing to your email list or buying a product.

Useful Platforms: WordPress | Click Funnels

Social media concept

Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which you receive a commission for promoting someone else’s products or services. This can be done by writing product reviews, sharing links to products on your social media platforms, or sending emails with special offers.

  • Operating an affiliate program: An affiliate program is a marketing program in which you pay people to promote your products or services.
  • Running advertisements on your website: You can run ads on your website to generate income or promote your products or services.

Useful Platforms: ShareASale | CJ Affiliate | ClickBank

Backlink marketing

Backlink marketing is a type of link building that focuses on getting high-quality backlinks to your website. Backlinks are links from other websites that point to your site. They help improve your website’s search engine ranking and lead to increased traffic.

  • Submitting your website to relevant directories: Submitting your website to relevant directories can help improve your website’s visibility and search engine ranking.
  • Adding social sharing buttons to your website: Adding social sharing buttons to your website allows visitors to share your content on their social media platforms.

Useful Platforms: Google My Business | Hot Frog | Semrush Local Management

Local SEO

Local SEO is a type of SEO that focuses on optimising your website for local search results. This includes optimising your website for specific keywords, making sure your NAP (name, address, and phone number) is up to date, and creating listings on local directories and maps.

  • Updating Google My Business Listing: Google My Business is a free listing that allows businesses to manage their online presence on Google.
  • Reputation management: Reputation management is the process of monitoring, managing, and improving your online reputation. This can be done by monitoring what’s being said about you online, responding to negative reviews, and proactively managing your online presence.
  • Requesting testimonials and reviews: Asking your customers for testimonials and reviews is a great way to build social proof and improve your online reputation.

Useful Platforms: Google My Business | G2 | Trustpilot

Native advertising

Native advertising is a type of online advertising that blends with the surrounding content. It can take the form of articles, videos, or images, and it’s often found on social media platforms and news websites.

Marketing automation

Marketing automation is software that allows you to automate your marketing tasks. This can include email marketing, social media posts, and targeted ads.

  • Email newsletters: Email newsletters are a great way to stay in touch with your customers and keep them updated on your latest products, services, and offers.
  • Social media post scheduling: Social media post scheduling is a great way to save time and make sure your social media posts are timely and relevant.
  • Lead generation and nurturing campaigns: Lead generation campaigns are designed to generate leads, and nurturing campaigns are designed to nurture those leads until they’re ready to buy.
  • Customer segmentation: Customer segmentation is dividing your customers into groups based on shared characteristics. This can be done by various factors, such as age, location, gender, interests, and more.
  • Campaign tracking and reporting: Campaign tracking and reporting allow you to track the performance of your marketing campaigns and see how they’re performing. This includes clicks, impressions, leads, sales, and more.
  • A/B testing: A/B testing compares two versions of something to see which one performs better. This can be done with email subject lines, landing pages, and ads.

Useful Platforms: Active Campaign | Campaign Monitor | Mailchimp

Sponsored content

Sponsored content is paid advertising that involves paying to have your content published on another site. This can be a great way to reach a new audience and build brand awareness.

Useful Platforms: Facebook Business | Google Adwords | Google Tag Manager

business teamwork concept. Marketing strategy brainstorming. Paperwork and digital in open space.

What To Look For In A Digital Marketing Agency in 2022?

You’re a business owner, and you know you need to be doing digital marketing. But where do you start? What’s the best way to go about it?

There are a lot of digital marketing agencies out there, and it can be tough to know how to choose the right one. Here are some things to keep in mind when you’re looking for an agency to help with your digital marketing:

  • Make sure they have experience with businesses like yours. You want an agency that knows how to effectively market your type of business.
  • Ask for referrals from other businesses in your industry. Digital marketing is all about relationships, so if an agency has worked well for other companies in your industry, they’re likely to do an excellent job for you, too.
  • Get a sense of their process and approach. The best agencies will be able to walk you through their process and show you how they would approach your specific situation.

Conclusion – Digital Marketing In 2022

If you keep these things in mind when you’re looking for an agency, you’ll be sure to find one that can help your business reach its digital marketing goals.

Digital marketing is an essential part of any modern business. By understanding what it is and how it works, you can put yourself ahead of the competition and ensure that your business is reaching its full potential. Business owners can use digital marketing to achieve various objectives, including increasing brand awareness, generating leads, and boosting sales. With so many different types of digital marketing available, choosing the right tactics for your business is essential. Experiment with your digital marketing in 2022 and find what works best for you, and you’ll be on your way to success.

Need help with your digital marketing strategy? Contact our team for a no-obligation chat about your business marketing?

Digital Marketing in 2022
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