When it comes to building your brand, you need to understand that maintaining your tone of voice and frequency is an absolute must. No matter what kind of platforms you utilise for your marketing, keep in mind that consistency is key to your success. This is because it will bring a specific feeling to your customers. Your messaging will ring true and the same across all of your channels and assets. Thus, it will make an impact. Customers will remember who you are as a company.
Why You Need Brand Consistency Online
These days, you have everything online. Most businesses have been shifting their operations on their websites. This is because consumers spend more time on the internet. Technology and online platforms make it so easy to find products and services. It is also through these kinds of platforms and channels that companies get to communicate with potential customers.
For these reasons, brand consistency is more relevant than ever. If you have several people who control your brand’s voice and patterns, there’s more room for flaws in your marketing content. This will then be detrimental to your brand. That’s why you need uniform and steady messaging. By doing this, potential customers will recognise your brand without all the excessive branding.
The Benefits of Brand Consistency
To help you understand this better, here are some benefits of maintaining your brand.
1) Improve Brand Recognition
Take a look at billboards, advertisements on television or ads in the newspaper. You’ll recognise all of these brands and the products and services they offer. At just a glance or by hearing certain tunes, you’ll know which company it is. This is because they are successful in their branding. These major brands know how to keep the same regulation in their image. They have a consistent logo, and they maintain the same handling in all of their platforms. Because of this, consumers will be more likely to purchase from them. Also, by being stable throughout their marketing, it makes it easier for consumers to remember and be familiar with the company
2) Create Brand Awareness
Another important reason for having consistent branding is building awareness. That’s right. Customers are more likely to buy from brands that they recognise for their uniform image and content schedule. Make sure that your digital and visual content are consistent. Because of this, your audience will know what to look for. For example, you should stick to the same photo quality, colour themes and more. When you do this, customers will recognise your brand quickly.
3) Gain Credibility
If you want to be successful in your business, you should gain your customer’s trust. Thus, you need to be transparent and consistent. Statistics show that 71% of customers prefer buying from brands that they can trust. So, through brand consistency, you can build a reputable image. Establish a reputation that will help you get loyal customers. You should post content online on a regular basis and at similar times. Aside from that, keep your messaging consistent. By doing all of this, you are showing the trustworthiness of your company.
4) Give a Lasting Impression
Did you know that the more people see, hear or experience something, the more chances they’ll remember it? That’s why we can recall jingles we’ve seen on TV a thousand times. Also, we are familiar with certain logos because we’ve seen it online or on print. This all boils down to the fact that the brand remained consistent. The power of repetition makes your branding memorable. For instance, you see a logo with a check. The first thing that you would think of is the popular brand, Nike. Other things include seeing a huge yellow letter “M.” This makes you think of the major food franchise McDonalds. Thus, this is all possible because of brand consistency.
5) Raise Revenues
Not many people know this, but brand consistency helps increase your average revenue by 23%. And if you select uniform brand colours, this increases brand recognition by 80%. It’s amazing, right? By having brand consistency, you’ll be improving your company in more ways than one. Your marketing efforts need to remain as they are on all platforms. From print to web, they need to have the same image, tone and voice. One way you can guarantee this is by developing your own brand guidelines. This can include everything from your logos, brand colours to your brand voice. The more specific they are, the better.
In conclusion, give your customers a credible experience. You need brand consistency to make your company stand out from the rest. Consumers are attracted to better marketing strategies. If you want to make this easier, you can enlist the help of a website and design agency. At Conceptual Creative, we can help you improve your branding, and more. Come check out our services at www.conceptualcreative.com.au!