Page Performance Tips: Is Less Really Better?

Your page performance is important as your site’s design. If you want to provide seamless user experiences, both need to be considered. Nowadays, people go online to look for immediate resolution, but how can your website do that if it takes time to load, right?

In the digital world, speed matters. According to research, users normally lose interest if the page takes more than 3 seconds to load. So, if you want to build customer loyalty, you need to optimize your site’s load speed.

There are several factors why some websites have poor performance. It can be because of heavy code use, mediocre server/hosting plan, larger files, or it is loaded with plug-ins. Here are tips on how you can address your website’s performance issues and how you can have a faster load time.

  1. Use CDN

A Content Delivery Network is an infrastructure that distributes your website’s files across multiple servers to speed up the delivery of web pages. It can be hosted by you or another third party. 

The benefit of using a CDN is that it will cache all these resources on its server, which means they are available faster when requested from other users. This way, if one user requests a resource, then others who request this same static file at the same time won’t have to wait as long before getting their copy. 

  1. Minimize JS, CSS, and HTML

The “minifier” removes whitespace from source code which is good for readability but bad for file sizes.  Compress files using minification tools to reduce file size without sacrificing functionality. You should use a tool like YUI Compressor or Google’s Closure Compiler to optimize JavaScript and CSS files. This saves space and improves download time.

Also, if there are any script tags with no associated stylesheets or HTML elements, remove them. They may not affect anything but still take up valuable bandwidth.

  1. Reduce HTTP Requests

The web browser uses HTTP requests to get different parts of the page, like images, stylesheets, and scripts from a server. Take note that has limitations. If you have many parallel network requests, some of them will be blocked if the queue is too long. So as much as possible, use relative URLs.

Make sure you only load what you need. For example, if you’re loading a large image into a div tag, make sure you’ve loaded just enough data to display the image without having to reload more than once.

  1. Optimize Images

Heavy graphics can affect the performance of your website.  Image sizes are elements that you need to consider. If you don’t use a compressed image file, your website will have a longer response time.

There are many ways to optimize images including reducing color depth, removing unnecessary metadata, compressing JPEGs, etc. Tools like Photoshop CS6 include built-in features to help you reduce size while maintaining quality.

  1. Combine Multiple Stylesheets

Instead of creating separate style sheets for each section of your site, combine them into one big sheet. Then, instead of linking to individual sections, link directly to the combined sheet. That way, fewer HTTP requests will be made and less processing power is required.

  1. Keep Your Site Responsive

When designing websites, keep in mind how people view sites on different devices. Designing responsive layouts allows visitors to see exactly what you want them to see regardless of device type.

Today, every website should have a mobile version. There are so many mobile users around the world that having a mobile-friendly page is something that you should look at. It is one of the factors in search engine optimisation that can help improve your site’s visibility and search engine ranking.

  1. Browser caching

Caching helps save bandwidth and improve load performance because it stores copies of frequently accessed assets locally rather than making repeated trips back to the origin server. To enable caching, add appropriate headers to your responses.

Browsers often preload certain types of data ahead of time-based on past browsing history. By leveraging this behavior, you can increase the likelihood that a visitor will click through to your site. 

  1. Avoid Redirects

Additional redirects affect your loading speed. So, don’t redirect unless necessary. In most cases, simply returning a 404 error message works better.

  1. Load Assets Asynchronously

Loading all assets synchronously means waiting until they finish downloading before continuing execution. Using asynchronous techniques lets other things happen first. When a page is loaded in a browser, it moves from top to bottom.

  1. Select the best hosting/server plan

You need to choose a good web host. This will be your home base for all of your website’s needs, so it should have everything that you want. Sites with dedicated servers often have better loading times because they don’t need to share resources and you have full control over your technical setup.

  1. Avoid too many plug-ins

Plugins can be used in different ways: some are for extended functionality and others just make things look prettier. However, too many plug-ins cause slow loading pages. Also, if there’s more than one plugin installed that does something similar, it will only serve to confuse visitors who may not know which button belongs where. It also makes it harder for search engines like Google to index your site properly.


High-performance websites in, slow websites out. It doesn’t mean you need lesser elements, you have a low-quality site. You just need to understand how so you can develop it well.

Knowing and optimizing your page performance is one way of telling your online customers that they matter. I hope that with this guide, your website will have performance improvement so you can get more leads and sales.

Conceptual Creative offers outstanding web design and hosting plans. With years of experience and advanced developer tools, creating a revved-up website is one of our specialties. So, if you need assistance in improving your page load time, our creative team will be glad to render our service.

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