Social Media Marketing Image Size Guide 2021

Would you agree with me that when we are browsing on our social media profiles or feeds, an eye-catching image draws our attention more than a normal text post? We usually find it more engaging, interesting, and reliable. Also, an image alone can already convey a message. That’s how powerful images are today.

Every social media image size has an aspect ratio variation. From a profile image, cover photo, shared image, and photo post. For normal users, they don’t mind the sizes of images as long as they show on their social networks. But for advertisers and business owners, the correct size is a must.

In social media marketing, image sizing is important. Most entrepreneurs follow the ideal aspect ratio of every social networking platform to come up with the highest-quality image and better visual content. It helps them present their businesses professionally and builds up their credibility.

Social Media Platforms Image Size Guidelines

Social platforms always update which means the aspect ratio of every image also changes. This 2021, here’s an image size guide for the most popular social media networks. It includes the recommended size and minimum size applicable to both desktop and mobile.

Facebook Image Size

Facebook is considered to be the largest social media platform. Due to the number of audiences that you can reach through it, a lot of business owners use it for their marketing strategies. If you promote your business through Facebook, here are the recommended and the minimum size per category.

  • Facebook profile picture:
    • Recommended: 200 x 200
    • Minimum: 170 x 170 px
  • Facebook cover photo:
    • Recommended: 820 x 312 px
    • Minimum: 400 x 150 px
  • Facebook event page cover photo:
    • Recommended size: 1200 x 628 px
  • Facebook shared image:
    • Recommended: 1200 x 630 px
    • Minimum: 600 x 315 px
  • Facebook shared link:
    • Recommended: 1200 x 630 px
    • Minimum: 600 x 315 px
  • Facebook story:
    • Recommended: 1080 x 1920 px
  • Facebook ads:
    • Recommended: 1080 x 1080 px

Instagram Image Size

Unlike Facebook, Instagram is purely visual so high-quality images are undoubtedly necessary. Here are the recommended pixels wide per image type to have a high-quality image.

  • Instagram profile picture:
    •  Recommended size: 180 x 180 px
    • Minimum: 110 x 110 px
  • Instagram square photo:
    • Recommended: 1080 x 1080 px
    • Minimum: 600 x 600 px
  • Instagram landscape photo:
    •  Recommended: 1080 x 680 px
    • Minimum Width: 600 px
  • Instagram portrait photo:
    • Recommended: 1080 x 1080 px
    • Minimum Width: 600 px
  • Instagram carousel post:
    • Recommended: 1080 x 1080 px
  • Instagram story:
    • Recommended: 1080 x 1920 px

LinkedIn Image Size

Consider LinkedIn as a professional network. It is where your images portray the formal version of yourself. Use the following aspect ratio to show the best images to your professional contacts.

  • LinkedIn profile photo:
    • Recommended: 400 x 400 px
    • Minimum: 160 x 160 px
  • LinkedIn company logo:
    • Recommended: 300 x 300 px
    • Minimum: 300 x 300 px
  • LinkedIn cover image:
    • Recommended: 1128 x 191 px
  • LinkedIn post:
    • Recommended: 1200 x 627 px
  • LinkedIn shared image:
    • Recommended: 1200 x 627 px
    • Minimum Width: 200 px
  • LinkedIn story:
    • Recommended: 1080 x 1920 px

Twitter Image Size

We can say that Twitter is the most direct social media platform. It is because of limited characters per tweet. That’s why on Twitter, you use images to relay the long message that you want to share. By following the correct sizes, you can easily set up your personal profile and have better pixels in the feed.

  • Twitter Profile picture:
    • Recommended: 400 x 400 px
    • Minimum: 200 x 200 px
  • Twitter header photo:
    • Recommended: 1500 x 500 px
    • Minimum: 1263 x 421 px
  • Twitter timeline photo:
    • Recommended: 1024 x 512 px
    • Minimum: 440 x 220 px
  • Twitter card:
    • Recommended: 1200 x 628 px

YouTube Image Size

Yes, YouTube is primarily composed of videos. But there are few image dimensions that you need to consider in your videos and your channel.

  • YouTube page profile picture:
    • Recommended: 800 x 800 px
  • YouTube cover photo:
    • 2560 x 1440 px
  • YouTube Channel Art:
    • Recommended: 2560 x 1440 px
    • Minimum: 2048 x 1152 px
    • Mobile Display: 1546 x 423 px
    • Tablet Display: 1855 x 423 px
    • Desktop Display: 2560 x 423 px
    • TV Display: 2560 x 1440 px
  • YouTube Video Thumbnail
    • Recommended: 1280 x 720 px


There is an ideal image size in some aspects on your social media platforms. Pixels on mobile and pixels on desktop also vary depending on your image type. But why do we need to know about image sizing? It is because it will allow us to have the best image resolution and image quality. It enables us to show ourselves and our brand effectively to our audiences across all social channels.

If you are having challenges when it comes to graphic designing, our team will be more than happy to help you. Conceptual Creative has plans and services to offer that will surely cater to your needs.

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