We all know how powerful a website is especially for our businesses. It is an asset that we need to take care of to consistently generate more leads and sales. We need to keep our sites up to date to keep up with the fast-paced virtual changes and still be competitive in the online market.
An outdated website is bad for your business. It can affect your online presence and your credibility. Of course, as a business owner, you don’t want that to happen, right? It should be a place that caters to your potential customers’ needs, and not a place that drives ideal clients away.
So, how would you know if your website is getting old? Here are the top 10 reasons to look at.
- Outdated content
Your website is old if the last blog post update was months or a year ago. If the products or services information doesn’t match what you are currently offering, then it’s definitely dated. These are critical since they might mislead and upset your ideal customers. We know that content is the backbone of every website. So, make sure to update every content on your website for it to be compelling and trustworthy.
- Site has an unresponsive design
New websites use responsive web designs. If your page doesn’t resize when it’s minimized on a desktop browser or opened on mobile devices, then you need to update it. Nowadays, you need to consider having a responsive design and mobile-friendly site because many users search through their phones and tablets. Also, the Google algorithm favors mobile-friendly websites over unresponsive ones.
- Search engine ranking dropped
When your pages’ rank is at the bottom or is not part of the search engine results page at all, you need to optimize your website. You may need to start by doing a site assessment and analysis, and keyword research. Keywords competition also changes from time to time. You need to make sure that the meta description, meta tags are updated regularly and you have relevant content to have a good quality score. Doing search engine optimization strategies will keep your website on track and have better search rankings.
- Few or no new leads
Up to date website drives qualified leads. Always keep in mind that a user wants to have instant gratification once he arrives on your website. Now if he didn’t find what he needed, of course, he would leave. That’s why it is important to keep your website fresh to encourage ideal clients to keep coming back and avail of your products or services.
- Poor design
I’ll ask you, would you stay or check a website with a cluttered design? Of course not, right? Revamping your web design is necessary because looks matter. Also, it is your way of fitting in with your audience’s preference. It’s like fashion. You dress up your website based on the new styles.
- No CTAs
Call-to-actions is the new website meta. It is your way of leading the customer on what you want them to do when they are on your website. It pushes your prospects to do valuable action through a click of a button. But for it to be effective, you need to consider the goals, the design, and the wordings.
- Takes time to load pages
Slow page loading time truly affects the user experience. Waiting for content to show up is a waste of someone’s time. It usually results in a high bounce rate and less conversion rates. Optimize your website not to have many codes, plugins, and large files to let your website load quicker.
- Lose track of your website’s performance
Tracking your website’s performance is important so you can come up with more effective marketing strategies. It means that you need to have the most updated tracking codes installed on your pages to monitor your site. You can use analytic tools like Google Analytics or Bing Webmaster tool to collect helpful insights and data.
- Doesn’t follow the current business trend
It is a trend because users are hooked to it. So, if you pattern your marketing strategies towards this, it will be easier for you to get your target audience’s attention. You might argue by saying, “But I would have the same content with my competitors?” That’s where creativity and innovation come in. You just need to follow the bandwagon but you need to rebrand it to favor your business.
- No social media integration
Social media plays a huge role in a website. With proper integration through your content management system, you can effortlessly promote your site and its content through various social media platforms. It allows you to reach a wider audience and drive more traffic. It is also a great way to engage with your potential customers.
Keeping your website up to date sounds like a lot of work. It is recommended to have a website rebuild after 2 to 3 years. It is indeed a continuous effort. But if you uphold the relevance and credibility of your site, your business will unceasingly thrive and you will have more in return.
If you want to focus more on your business while revamping your website, allow us to take care of that for you. Conceptual Creative has an in-house team of web designers and developers, and SEO experts that can ensure that your website uses the latest design trends and has fresh content. Don’t hesitate to contact us with more questions.