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Martin Mills

Martin Mills

Martin is our company director and resident WordPress website and online marketing guru. With over 25 years of creative industry experience his articles on marketing, WordPress and technology will leave you with more knowledge in your toolkit.

How to Use Video to Market Your Business: 7 Pro Tips

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Videos have more impact than text and images. Videos have become another medium of marketing businesses. In today’s digital era, no one can deny the power of video marketing. Many businesses around the globe are using videos as a source of marketing their businesses.

As a visual species, human beings are more attracted to videos because of its features of being more engaging, more memorable and easily sharable.

First, let’s see why to use videos to market your business.

Shooting concert professional camera. View of the video camera v
Shooting concert professional camera. View of the video camera v

Why Use Videos to Market Your Business?

Let’s have a look at some interesting statistics about video marketing.

  • 93% of marketers use video for marketing purposes. (SingleGrain)
  • 81% of businesses use video as a marketing tool. (Hubspot)
  • Mobile video consumption rises by 100% every year. (Insivia)
  • By 2022, more than 82% of all consumer internet traffic will come from online videos. (Cisco)
  • 55% of people view online videos every day, and 78% watch videos every week. (HubSpot)
  • A website that includes video has 53 times more chances to spot on the front page of Google. (Insivia)
  • A video on a landing page can increase the conversion rate by up to 80%. (Unbounce)
  • Video increases organic search traffic on a website by 157%. (Conversion XL)
  • 85% of consumers want to see more video content from brands. (HubSpot)
  • 52% of marketers say a video is the type of content with the best ROI. (HubSpot)
  • Adding video to your emails can increase click rates by 300%. (HubSpot)
  • Video is expected to make up 82% of internet traffic this year. (Cisco)

How to Use Video to Market Your Business?

You have seen the importance of videos in marketing and organic search traffic. Let’s explore how to use videos to market your business.

Following are five pro tips to use videos to market your business:

#1. Create Introductory Videos

It is the first step for your video marketing strategy to engage your prospects. Introduce your business and your products with highly attractive and engaging introductory videos. Such videos will grab the attention of your target audience and will create awareness about the existence and presence of your business. To convert a visitor into a customer, you need to correspond to the customer’s journey that starts with awareness about your business.

#2. Provide Explainer Videos to Your Audience

Explainer videos help prospects to understand your products and services. Such videos explain the core benefits of your products and services for the customers. These videos also explain the unique selling points to your prospects to resonate with their needs. These videos respond to the engagement step in the customer’s journey. After engaging the prospects or viewers with your explainer videos, the next step comes to direct selling your product or services.

#3. Compel with Conversion-Focused Videos

After explaining your products and services to prospects, now it’s time to convince the viewers to get your services or products. In these videos, you need to provide highly conversion-focused content that compels the prospects or viewers to take action. You have introduced your products and services, you have explained the benefits of your products and services, now more efforts are required to motivate your prospects to take action and don’t miss this opportunity. 

#4. Offer Regular Educational Videos

Whatever your business is, it’s always recommended to offer educational videos to your target audience. Mostly, these videos don’t have any marketing intent for your business. Except for a little introduction of your business in the form of an intro and outro of your videos. In such educational videos, you can share your experience with the issues and problems relevant to your products and services. 

#5. Devise a Strategy to Reach Your Target Audience

You need to do thorough research work to explore which are the platforms that your target audience uses and then you need to provide your videos on those platforms. Nowadays, Youtube, Facebook, Instagram, Pinterest and Twitter are the most popular platforms for video sharing. These platforms have the highest number of users over the internet. For each platform, you need to keep in mind the video requirements and limitations of each platform. For example, on Facebook, Pinterest and Twitter, you need short videos but highly engaging and very persuasive. But on Youtube, you can upload longer videos.

#6. Deploy the Maximum Media

After exploring the platforms and media to target your relevant audience, you need to build a strong, authoritative presence on that media to get the trust of your audience. For example, you have decided to reach your target audience through all the famous platforms like Youtube, Facebook, Instagram, Pinterest and Twitter. Now you need to create your official accounts on these channels to upload all of your videos on these channels.

#7. Upload Videos on Website and Rank in Google Videos

You must have noticed that while searching on Google, there’s a section for videos. See the below image:

This video section on Google search page is not specified for youtube videos. The videos on your website pages can rank in this video section calling another bunch of organic traffic through videos. For your video marketing success, your business website and blog is a foundation step for all of your online marketing. Your website is a first impression and a solid showcase of your business for your prospects. With the right content marketing strategy, your website may rank on the front pages of search engines calling a flood of organic traffic giving a boost to your business. As explained in the video marketing statistics, websites and landing pages having video have more chances to get a spot on front pages of search engines. Connecting your website with all of your social media accounts also give a good impression to Google search engine about your authority and trust.

Wrapping Up!

81% of businesses use video as a marketing tool. You have read 7 pro tips to use videos to market your business. Make a video marketing strategy, create relevant social media accounts, create engaging content in all the above-specified types of videos for your business and you’re ready to go.

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