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Martin Mills

Martin Mills

Martin is our company director and resident WordPress website and online marketing guru. With over 25 years of creative industry experience his articles on marketing, WordPress and technology will leave you with more knowledge in your toolkit.

The Benefits of Using WordPress For Your Business Website

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WordPress was designed around 2003, and today, it is the most popular content management software on the market. WordPress has become an online publishing tool available to everyone for website designers and developers. From a small personal blog to a large corporate website with complex functions, WordPress is for everyone.

The best part about WordPress is that it is a self-hosted website that is completely under your control. WordPress is versatile, flexible, so your website will grow and change along with your business. So, this software is here to give you long term benefits.

Only experienced designers have the right knowledge to work with the WordPress code to customize a website. For non-techie users who have no idea about coding, it can also work with its other two core elements – themes and plugins.

Using WordPress for your business
Using WordPress for your business

Advantages of Using WordPress For Your Business Websites

Using WordPress for your business websites is not only a smart move but also a sustainable and affordable one. But the million-dollar question is what are the benefits of using WordPress for your business website. Here are some of the primary advantages, so check out below.

Affordable

WordPress is FREE software. All you need to do is download it from WordPress.org and then install it on your web host. After installing you can start building your custom website. For a small or medium business owner, you can run a website using all free WordPress themes and plugins without purchasing a domain name or a hosting account.

So, anyone can download and install WordPress from WordPress.org or install directly from a website building options that come with a hosting account. However, if you want to customize your website, you have access to thousands of free plugins, and themes. The best part is you can find themes and plugins from WordPress directories that come with the software.

SEO Friendly Functions

WordPress has a very simple interface and content structure that allows for easy indexing. It will help the search engines to find the relevant content on your website very easily and quickly. Moreover, each page, posts, and images have its own meta title, keywords, descriptions allowing for a very smooth search engine optimization.

With all these features, you can easily rank your business website in the top position and increase your visibility.

Open Source

What is open-source software? It is software whose source code is available for modification or enhancement by anyone. So, when you download WordPress, you can modify it in your own way without committing an illicit act. The best part about WordPress is it can handle all the additional features while giving you a user-friendly editing interface.

In fact, any developers can contribute to the WordPress project, and their modifications become a part of the CMS if the WordPress Foundation likes it.

Mobile-Friendly

As a business owner, you know the importance of mobile-friendly websites. Most searches now come from mobile devices than from desktops or laptops. So, making your business website mobile-friendly should be your top priority. If you want to stay ahead of the competition, your business website must be easy to view and accessible to every kind of screen.

WordPress themes are mobile-friendly that can automatically adapt pages and posts for mobile devices. In fact, thousands of free and premium WordPress plugins can add responsive design features to a non-responsive theme.

Mobile friendly website design with WordPress
Mobile friendly website design with WordPress

Website Security

As you know, WordPress was launched in 2003, but the security system was not good. The websites were very easy to hack, so most of the developers avoided using WordPress. But, as the times have changed, the security of WordPress has become tight. And now, WordPress website development is one of the top platforms to use.

To make your business website even more secure, you can install some basic plugins that can help you to protect your users’ data and information. Hackers will have a tough time hacking your business website. So, WordPress offers you the safest way to build and develop your websites.

Faster Loading Time

To be at the top of the industry, you cannot afford your website to load slowly. If your business slows up, you will get eliminated from the competition. A website that takes more than 30 seconds to load will find it hard to get a place on the first page of the search engine result pages. It results in a high bounce rate that will also have a negative impact on your website SEO.

WordPress loads really fast, and you will never encounter downtime that might cause some serious impact on your business.

Integrate Social Media

Just like a business website, social media is also important in marketing your business and bringing traffic to your website. Integrating your social media like Twitter, Facebook, Instagram, and lots more will allow your visitors to know more about your business.

With the help of WordPress, you can seamlessly control your social media. You can increase your traffic by letting your social media visitor view your new post on your website.

Social networking websites have the right ability to make your content go viral, and it will also help your business to increase the popularity and credibility.

Conclusion

Whether you are small scale business owner, or a startup looking to create a new website for your website, these are just some benefits WordPress will give you. Not only, it will save your time and money on website designing, but also make it easier to manage your website in the future. WordPress also allows your business to expand, thanks to the vast range of available plugins; you can customize your website according to your needs and requirements.

WordPress powers millions of business websites around the world because it is free and open-source. If you are looking to establish a strong online presence, then you must consider building your website in WordPress and save your time, cost, and efforts.

WordPress has proven itself from time to time about its performance, expandability, and ease-to-use features.

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