Have you seen a mall or a store opening without displaying their products or selling something that is not relevant to their business? As a customer, would you enter an empty mall or store? Of course not, right? The same concept applies to SEO.
Website content is the backbone of your SEO strategy. It carries your website because it’s your way of telling both the user and the search engine what your business is all about. It allows you to provide more context of your mission and the resolution you can offer to your customers’ needs.
If you want to create high-quality content to leverage your search engine rankings and business opportunities, here are 4 tips to improve your content strategy in your SEO campaigns.
Keyword Research and Optimization
I believe this is a no-brainer. Search Engine Optimization and Search Engine Marketing are more about keywords. Having relevant keywords is essential because it greatly affects the search rankings and click-through rate. Every successful SEO strategy starts from a target keyword.
Keyword strategy helps you know the user intent in the search query. You can use Google Keyword Planner to get fresh keyword ideas and come up with interesting content topics. Target keyword doesn’t necessarily mean only one word. You can use long-tail keywords.
In on-page SEO, it is recommended to focus on 1-2 long-tail keywords that match your target audience. Incorporating as many keywords as possible is not recommended. Keyword stuffing is a ranking factor and may negatively impact your organic rankings.
Study marketing trends and updates
The market is constantly changing and updating. As stated above, content creation is your way of providing answers to your clients’ needs. But how can your 2018 blog posts answer 2021 inquiries? Outdated content may affect your online presence and organic traffic.
Doing a simple Google search or using different Google tools like Google Ads, Google Analytics, and Google Trends will help you keep your content updated. Optimizing your content especially if there are updates is necessary to maintain your relevance with your target audience and better search position.
Studying marketing trends helps you develop a better digital marketing strategy and relevant content. It helps you maintain a good number of qualified traffic, lessens bounce rate, and eliminates the business gaps.
Unique and Engaging Content
Always aim to develop original content. Consider the search intent and user experience when creating individual blog posts and articles to make them distinct. You can also be innovative by adding interesting images or videos so it becomes entrancing.
Moreover, duplicate content in SEO is a big no. When you’re doing it, you are just competing with yourself in organic search. For example, you have 2 pages with similar content, one page is at rank 3 while the other one is at rank 7. Even if you focus your SEO efforts on ranking the page at rank 3 to rank 1, it is nearly impossible because the duplicate page is stopping it or even pulling it down.
Also, in off-page SEO, it is recommended to practice link building. Adding inbound links and internal links keeps the uniqueness and relevance of each subject matter. You are promoting all of your pages without having red flags with search engine crawlers.
Mastery is a must!
If you have mastery of what you offer, you can simplify complicated content topics for your audience. They usually appreciate it and tend to check other related discussions without you forcing them to do so.
Effective content creators have a deep understanding of what they write. Yes, the way it is composed is essential, but the message is the major factor to increase your website’s organic traffic and conversion rate.
A lot of people can write, but only a few can write good content. To achieve your business goals, your content should be unique, helpful, and entertaining to provide a seamless user experience. When creating content, always remember that the content is about your expertise, but is for your ideal customers’ benefit.
Start improving your content SEO strategy through our recommended actions. Be a successful content creator and keep your business thriving!