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Website & Internet Terminology You Should Understand To Be Successful

Welcome to our new series of website and internet terminology. In this series, we are going to cover some standard website and internet terminology and phrases that are often used. Whilst these terms are often used they are not always understood. Our aim is to educate our readers in plain English allowing them to understand these terms during negotiations with developers and designers.

Each post in this series will look at and describe 5 key terms or phrases. We will release a new article in this series every so often until we feel the most relevant items have been covered off. You can always keep up to date with the latest articles we write by visiting and going to our articles page.

CMS – Content Management System.

A CMS or Content Management System is a term often used and associated with website design and development. You may also hear it listed as WordPress, Joomla, Drupal or any other number of platforms. A content management system is a framework or platform used to make adding and editing content on your website easier.

Generally, a CMS does not require any or very little coding skills to operate. This means that business owners can usually with a small learning curve pick up the usage of the platform quickly. This means that a business owner can ultimately save money by making minor content changes to their website themselves.

Things to note: Not all content management systems are equal and if you plan to use one in your project make sure it is the right one. Places like Wix, Weebly and Squarespace are also examples of a content management systems. Some of these platforms have limitations and why they make work for your business right now they may not be right when your business grows.

Domain Name.

A domain name is your address or your business address on the internet. Domains are available in a whole range of different types. The most common types are country-specific such as and standard such as .com

In recent years a whole pile more domains have been added for availability such as .design .systems .photography and many more. A domain name is something that you really need to have in order to have a successful online presence. Whilst you could have a sub-domain such as is offered with many online platforms you really should look at getting your own domain.

A domain name has many benefits including brand alignment, brand recognition, branded email capabilities. All of these items help you to grow your business whilst maintaining control over your business IP and brand.

Things to note: Domain names have various regulations and differences between them. For example, a requires you to have a valid registered business name or ABN to purchase them. Some domains can be registered in 1-year increments where others must be registered for 2 years at a time. Domain name pricing varies from supplier to supplier and some specials look too good to be true. You may find that paying a small fee for year 1 is great but the subsequent year may cost you 3 times as much.

SEO – Search Engine Optimisation.

Search Engine Optimisation is the action of working to increase the visibility of a website to search engines. There are many types of SEO including organic, local and PPC.

Organic SEO is the act of working to increase the visibility without paying for traffic. You may get charged by an SEO expert to administer and do the work to achieve good organic rank but you won’t be paying for clicks or traffic.

Local SEO is about making your business visible to search engines in your local service area. This is also generally free of paid traffic but may be charged for the act of performing the optimizations.

PPC also know as search engine marketing or SEM is a paid way of increasing your search engine rankings. We will cover SEM in another article.

Reciprocal Linking.

The act of linking to someone else website in exchange for them linking to yours. Using links like this can help your search engine rankings. When setting up an arrangement with another business make sure of the following key points. 1. That the other business is reputable and has reasonable traffic. 2. Make sure that your link is going to be in a valid location on the other website. 3. Make sure that the other business compliments your business this will give you better link quality.

PPC – Pay Per Click Marketing.

Pay per click marketing is a form of SEO whereby you pay for or bid for clicks using sponsored search engine rankings. These are the listings you see on google at the top of the page that have a little word sponsored listed near the title.

Whilst PPC is a great way to get fast traffic to your website the method can be costly. Another downside of PPC is that it is a short-term gain and may not actually yield a positive return. If you are looking for quality ways to grow your business we suggest talking with an SEO expert about organic and local SEO options.

We do hope you have enjoyed this first article in the series on website and internet terminology and don’t forget to visit regularly to read more articles in this series and much more.

Website And Internet Terminology – Additional References.

You can find and research additional information on these terms or seek further information about those items of website and internet terminology below: