Website maintenance is something that many website owners overlook. Website maintenance is often something that business owners think is the responsibility of the website host or the website designer. In most cases, unless you are paying for either your host or designer to look after your website then you are responsible.
If like many business owners you have no idea on how to maintain your website we are here to help! It may sound complicated but there are things you can do easily to help protect your investment. Simply have a look at the following steps and see what you can do:
1. Log into your website and look for an icon at the top of the screen that resembles two arrows moving in a circle with a number next to it. (This is the updates button)
2. Click on that icon and select any plugin updates that need to be done and click the update plugins button.
3. In this area, you are also likely to see theme updates and WordPress updates. We recommend that you get a professional to do these for you at least the first time so that they can make sure nothing breaks on the website. If you must do these yourself please backup first.
4. Log Out of your website
Each individual platform has its own maintenance routine and some platforms like Wix, Weebly, Kajabi, and others may have no user capable maintenance capabilities. To find out the specifics of your chosen platform simply google the platform name followed by maintenance and see what comes up. Alternatively, check the user documentation for your chosen platform.
Website Maintenance Case Study!
A while ago now we had a client come to us with a website that was in a state of decay. It was a WordPress based website that was slowly failing. As time went by separate functions of the website began to fail until finally, the website was barely operational.
Our client had spent considerable money on building the original website sometime before with another developer. The client thought that their website was being looked after by their host or designer when in fact it was their responsibility. When we took over we managed to put a band-aid on the website and stop it from failing any further however by that point the damage was done.
Ultimately we had to rebuild the website from scratch for the client as the framework and plugins were too far out of date to simply update and fix. This, of course, cost the client additional money that they had not budgeted for. The client now has a fully working website that is regularly maintained and functioning as it should.
TIP – If you do not currently have a website maintenance plan in place be proactive and either ask for help to perform the maintenance or pay for a professional website maintenance plan. This will protect your investment and save you money in the long run. A well maintained and healthy website is an asset that should generate income and revenue for your business.
Website frameworks, styles, and plugins go out of date almost every week. You can combat this by performing regular maintenance and updates but eventually, a website will reach the end of its life. To keep your website efficient we recommend that you look at starting to plan for a new website 12 months after your current website is built.
The next step at the 18-month mark is to start talking to your website designer or developer. During this conversation discuss the need for regular rebuilds and find out how the latest technologies can be applied to the new site. By getting a new website every 18-24months you are protecting your investment and continually evolving your digital experience for your clients.
You see new technologies and functionalities are coming to the website industry all the time and some of these new technologies may provide your business website with the edge it needs to grow.
Things To Look At When Upgrading Your Website
1. New and emerging technology that can grow your business.
2. Ongoing maintenance and technology support.
3. How to improve the user experience for your visitors.
4. Current website design trends and industry website design trends.
5. How social media and other platforms can assist your website.
TIP – Don’t be afraid to ask questions and seek support for with your website. I know many people in the website design and development industry who are more than happy to provide you with valuable advice. If your looking for support with your website why not join our FREE facebook group.]]>
Martin is an experienced WordPress website consultant and lead generation specialist for small business. With over 20 years of experience in the website design and development industry, his experience leads to your online business success. Martin founded Conceptual Creative to assist Australian business owners to succeed online through quality online platforms, effective lead generation, and educational content.