Website Optimisation To Increase Overall Performance
Website optimisation is one of the most overlooked parts of modern website design. Sure in most cases your website designer most likely did some optimisation when the site was built but for most business websites thats where it stops. Optimising your website is kind of like changing the air filter in your car, It increases overall performance and helps with things such as load times, SEO rankings, visitor interaction and visitor conversion. How long do you think your website visitor will wait for your website to load?
When did you last check your website load times?
Most business owners when asked that question have no idea. If you want to stand out from the crowd then getting your website optimisation looked at on a regular basis is a big part of the key to online success.
So What Is Website Optimisation
There are many ways to optimise your website however we mainly deal in 2 different types as website designers and developers. The first type of optimisation usually performed at the time of website design is basic on page SEO. This is where your page is initially set up for your chosen keywords and initially optimised for speed when it is launched.
The second type of optimisation we mainly deal with is speed optimisation. This is where we look at all of the contributing factors of your website and optimise them in order to speed up the overall process. We usually start by performing a fee for service website audit, this is where we log into your site and do an initial assessment of everything and present you with a report. From here you can either go back to your own developer or contract us to complete the recommended work.
There are many factors that can affect your website optimisation including the hosting server, hosting location, website platform, number of plugins, image compression and many more. We can help you by organising a website audit of your business site and providing a report, reach out to our team to get started.