Website Tips Series – Tip 1 Delivering Your Message

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Delivering Your Message
Tip 1 Delivering Your Message

Website Tips Series – Tip 1 Delivering Your Message – Transcript

[00:00:01] Hi it’s Martin from Conceptual Creative. And today we are here to deliver a video in our Website Tips series. Each video in the series covers a single topic and is no longer than a couple of minutes in length. We plan to release a new video in this series every week for the next 10 weeks on our website at www.conceptualcreative.design and also on our sister site at www.doesmywebsitesuck.com.au. If you have any questions or want to learn about something specific why not reach out to us via email sales at conceptual creative design. For now, lets look at this week’s Tip.

[00:00:48] One of the largest offenders when it comes to website design and low conversion rates is not delivering your message. Your website visitors come to your Web site because they want answers to their questions, They want to contact your business or they are ready to buy from you. Imagine you’re in the market for that nice new iPad or tablet computer. You visit your local retailer’s website and you’re ready to purchase but you cannot find what you are looking for. There is no place to buy the product, no information on the product and you have to scroll all the way to the bottom of the page to view contact details. Ask yourself in the scenario above would you be more or less likely to make a purchase from that company. In most cases, you would be less likely to make a purchase. I encourage you to do this little exercise with your own website.

[00:01:49] I want you to do the following. Go to the home page of your website and wait for it to load. Check what you can see on that page without scrolling in any direction. So that means don’t scroll down don’t scroll left don’t scroll right, Just what loads on that page straight off the bat. Can you easily see what your business does how your business can be contacted and why you are the business to choose. If you answered no to any of those items then perhaps it’s time to talk to your website designer or developer about refining your home page.

[00:02:29] When you’re working with your website designer. Make sure that you have a clear plan to add the right information to the site. Did you know that studies show that on average the current attention span of an adult online is less than six seconds.

[00:02:47] Wow can you believe that you have less than 6 seconds to make that valuable first impression and to provide an avenue for gaining more information. On average your website should be taking no more than three to four seconds to load. So this means you really only have one to two seconds in total to capture their attention. Why not put yourself into the shoes of your website visitors and see what happens when your website loads.

[00:03:17] Do the research formulate a plan and deliver your message. One of the best ways to research what your customers think is to ask them. Interview some past customers and clients, record their responses and turn it into actionable data that you can use to move forward.

[00:03:42] So that’s the end of the first video in the Website tips series. Join us for the next video where we look at being mobile friendly.

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