Website Tips Series – Tip 2 Your Website Is Not Mobile Friendly – Transcript
[00:00:01] Hi it’s Martin from Conceptual Creative. And today we are here to deliver a video in our Website Tips series. Each video in the series covers a single topic and is no longer than a couple of minutes in length. We plan to release a new video in this series every week for the next 10 weeks on our website at www.conceptualcreative.design and also on our sister site at www.doesmywebsitesuck.com.au. If you have any questions or want to learn about something specific why not reach out to us via email [email protected]. For now lets look at this week’s Tip.
[00:00:48] If you remember our last tip was all about delivering your message to your website visitors. And this tip follows on from that in this video we talk about having a mobile friendly website and how delivering your message on mobile is just as important as on desktop. Having a mobile friendly Website is about making sure the website looks feels and acts appropriately when viewed on a mobile phone or tablet device. Your website should be delivering a consistent experience across desktop and mobile devices. So a consistent experience is where you no matter which device you visit your website on things look the same and can be found just as easily.
[00:01:36] So in a recent statement Google publicly announced that a shift towards mobile friendly results was underway this means that it is now more important than ever to make sure that your website is optimized to provide that mobile experience. Google themselves provide you with a simple mobile friendly test that you can use to check your website. You can access the free Google test by visiting https://search.google.com/test/mobile-friendly (and we’ll put the link in the comments below) From your web browser and entering your website address we all know that being mobile friendly is important these days.
[00:02:21] You only have to sit on a train or in a public place for a short period and observe those around you. You will notice that many of those around you are in a mobile driven world accessing data from their devices.
[00:02:36] Did you know that 79 percent of visitors to a website who don’t like what they find will simply go back and search for another site. 48 percent of visitors to a website claim that if a website didn’t work well on their smartphones it made them feel that the company didn’t care about their business. That is almost half of all mobile visitors to your website. Finally, 52 percent of Web users stated that a poor mobile experience made them feel less likely to engage the company I could simply rattle off a whole pile of statistics but ultimately what it boils down to is this. If your website is not mobile friendly you are effectively leaving half of your website’s potential conversion out of the equation. Can you really afford to ignore mobile users? I don’t know many business owners who can safely say they can.
[00:03:36] So that’s the end for this video. In the website tips series so join us for the next video where we look at load times and speed optimization for your website.]]>
Martin is an experienced WordPress website consultant and lead generation specialist for small business. With over 20 years of experience in the website design and development industry, his experience leads to your online business success. Martin founded Conceptual Creative to assist Australian business owners to succeed online through quality online platforms, effective lead generation, and educational content.