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Website Tips Series – Tip 3 Check Your Load Time
Tip 3 Check Your Load Time
Tip 3 Check Your Load Time

Website Tips Series – Tip 3 Check Your Load Time – Transcript

[00:00:01] Hi it’s Martin from Conceptual Creative. And today we are here to deliver a video in our Website Tips series. Each video in the series covers a single topic and is no longer than a couple of minutes in length. We plan to release a new video in this series every week for the next 10 weeks on our website at and also on our sister site at If you have any questions or want to learn about something specific why not reach out to us via email [email protected]. For now, lets look at this week’s Tip.

[00:00:48] Last week we discussed your website being mobile friendly and a big part of that is this week’s topic and that is load times and speed optimization. Have you ever sat in traffic and noticed how impatient people are around you. I have I am usually one of them but hey visitors to your website can be just as bad if not worse.

[00:01:09] If your website takes too long to load visitors are likely to simply hit the back button and leave when someone visits your website and leaves quickly like this. It is called a bounce each bounce on your site contributes to a metric. Google calls bounce rate. The bad news is the longer your site takes to load the higher the increase in your bounce rate. An increase from a 1 second load time to a 3 second load time gives you a 32 percent increased chance of bounce, a 1 second load time to 5 seconds a 90 percent increased chance, and a 1 second load time to 10 seconds gives you a 123 percent increased chance of bounce.

[00:01:55] Fortunately there is something you can do about this by working closely with your website design and development team. Firstly you need to find out what your load time is. You can easily find this out using any number of free tools available online. The first tool I suggest using is the Pingdom speed test which you can find by visiting Simply enter your website address and choose the server closest to where your website visitors are located. Select the start test button and wait for your results.

[00:02:31] I also recommend getting a second test score from a website called GT Metrix. You can get their second test by visiting and entering your website address and clicking analyse. Now please note you cannot choose a server on the free version of GT Metrix so your website will be tested from Canada. This will mean that in all likelihood expect a few extra seconds on your score. Once you have these scores it’s time to take the results to your Web site team and go through the results with them. Once you have discussed options and worked out what is slowing down your website it’s time to get it fixed. Something to understand here is that speed optimization is an ongoing process. We recommend looking at your results every two to three months at the most and if appropriate revisiting them results in optimizing your website again if required.

[00:03:28] In most cases your website team has probably optimized your website when it was built but if they haven’t it may be an optional service they provide. Or it may simply be that over time your optimization has begun to fail and needs refreshing.

[00:03:44] We hope you’ve enjoyed this video in the web tip series and if you have any questions please reach out in the next video. We’re going to look at optimizing the fonts on your website so stick around for that one.