Website Tips Series – Tip 4 What’s That Fine Print – Transcript
[00:00:01] Hi it’s Martin from Conceptual Creative. And today we are here to deliver a video in our Website Tips series. Each video in the series covers a single topic and is no longer than a couple of minutes in length. We plan to release a new video in this series every week for the next 10 weeks on our website at www.conceptualcreative.design and also on our sister site at www.doesmywebsitesuck.com.au. If you have any questions or want to learn about something specific why not reach out to us via email [email protected]. For now, lets look at this week’s Tip.
[00:00:48] In the last video we discussed load speeds and optimization and now it’s time to look at the written content on your website. In particular, in this video we’re going to talk about fonts font size and common sense. One of the biggest mistakes we see when rebuilding or refreshing websites for clients are poor font choices. A poor font choice doesn’t just mean using a font that no one can read. It comes down to size colour positioning and more.
[00:01:18] Let’s take a look at size because we have all been to a site that you have to squint and struggle to read because the font chosen is used at too small a size. Often the mistake made comes down to the thought of having a lot of content and not wanting people to scroll too much. So let’s make fonts smaller. Whilst this might seem logical in fact it has the opposite effect when something is too small to read.
[00:01:44] People will generally find it easier to give up and move on to another site. So what size should you make a font? Well, it comes down to personal choice but as a rough guideline, we recommend that Web site fonts should be clear to read and for main content a san serif font of at least 14 pixels in size.
[00:02:08] So now that we’ve talked about font size let’s talk about colour and positioning of fonts and text on your website. Now obviously we want our headings to stand out. So giving them a splash of colour is an effective way to do so. Just be careful when you’re choosing a colour though. Think about where you plan to use the headings and where and whether they are positioned over an image or on a plain background colour. Think about the background and choose an appropriate colour.
[00:02:42] Choosing a font for your website is a personal thing. We all have a particular font we like the look of and a vision for our website but usually, the biggest issue when it comes to font selection is common sense. Nine times out of 10 a font is chosen for how it looks and how much you like it. But when previewing a font it is usually displayed black in colour on a white background. We suggest checking your fonts in the colour you plan to use them on the backgrounds and colours you plan to use them with. If your font is too small or too hard to read for you, Then common sense says your clients and visitors will struggle as well.
[00:03:26] If I could leave you with one tip here when it comes to fonts the tip would be just because a font is available to use via Google fonts or another font service doesn’t mean you should use it. A little common sense goes a long way and remember test things out before you commit to them being live on your website.
[00:03:51] That’s it for the fine print and in the next video, we will be discussing opening of links in a new window and the importance of keeping visitors on your website.]]>
Martin is an experienced WordPress website consultant and lead generation specialist for small business. With over 20 years of experience in the website design and development industry, his experience leads to your online business success. Martin founded Conceptual Creative to assist Australian business owners to succeed online through quality online platforms, effective lead generation, and educational content.