Blue is the only colour which maintains its own character in all its tones.
Raqul Dufy
The colour…
Blue is the colour of loyalty and trust. It lends it self to peace and integrity. A feeling of calm and tranquility.
You should use this if…
Use Blue as your branding colours if you want to be trusted, relaxed and confident. You can use pops of the colour if you are wanting to allude to these things rather that have them as bold and in your face like some companies.
Leading brands using this colour…
GE (General Electric), PayPal and IBM are companies everyone has heard of. They are confident, stable and reliable. You expect communication, determination to succeed and inspiration.
