Orange is the happiest colour
Frank Sinatra
The colour…
Orange is the colour of happiness, warmth and creativity. It brings together the energy of the colour red and the elation of yellow to symbolise optimism, emotional strength and positivity.
You should use this if…
Use Orange as your branding colours if you want to be creative, uplifting and motivating. You can use pops of the colour if you are wanting to allude to these things rather that have them as bold and in your face like some companies.
Leading brands using this colour…
Nickelodeon, Amazon and Penguin are companies everyone has heard of. They are creative, stimulate new ideas and promote social interaction. You expect a youthful outlook, adventure and respect.
