There is a shade of red for every woman
Audrey Hepburn
The colour…
Red is the colour of passion, danger and excitement. It is bold and demands your attention. It is often used as the colour of love and also to get you to stop in the sense of a stop sign. Red symbolises leadership and determination.
You should use this if…
Use Red as your branding colours if you want to be strong, fiery and passionate. You can use pops of the colour if you are wanting to allude to these things rather that have them as bold and in your face like some companies.
Leading brands using this colour…
Coke, Target and Red Bull are companies everyone has heard of. They are confident, bold and seek attention. You expect a strong product, solid service and energy.
