How wonderful the colour yellow is. It stands for the sun.
Vincent Van Gogh
The colour…
Yellow is the colour of intellect, perception and logic. It inspires hope, fun and enthusiasm. Yellow is the most visible of all the colours which is why it is used for important road signage.
You should use this if…
Use Yellow as your branding colours if you want to be analytic, communicate and wise. You can use pops of the colour if you are wanting to allude to these things rather that have them as bold and in your face like some companies.
Leading brands using this colour…
Nikon, National Geographic and Bic are companies everyone has heard of. They are original, confident and promote wisdom. You expect knowledge, analytical design and practical thinking.
