WordPress is the most popular content management system (CMS) out there. You probably already knew that. But did you know that it powers over 39.8% of all websites on the internet?
You only need to take a look at the following statistics to understand how popular WordPress really is:
- WordPress has a 64.1% market share in the CMS market
- WordPress powers 14.7% of the world’s top websites
- 500+ sites are built each day using WordPress
- The WordPress Plugin Directory features 55,000+ plugins
If you have a business website or a blog, chances are, you are probably using the WordPress platform already. Then you also know how easy and user-friendly WordPress is.
However, while most people depend on WordPress to run their business, very few understand how essential it is to regularly update and maintain their WordPress sites.
Your website is one of your most important business assets. If you want it to perform at an optimum level, there are some maintenance activities that you need to do regularly.
I know that sounds like a lot of work, and you’d rather focus on running your business and making money. But let’s look at a few problems that you can face if you ignore WordPress website maintenance.
Page Load Issues
Lot’s of things can cause your pages to load slower. This can include bugs in your plugins, unnecessary and bloated content – including too much or unoptimized graphics. Page load time plays a critical role in how Google and other search engines rank your website.
If you haven’t regularly been updating your WordPress website, chances are, you’re running outdated versions of your plugins, themes and maybe even WordPress. This can make your website an easy target for hackers and malicious software.
This can, in turn, lead to vulnerability in customer transactions and potential customer data breach. So, you must update your website regularly to protect yourself and your customers.
SEO (Search Engine Optimization) Issues
Neglecting to maintain your websites can lead to multiple SEO problems such as broken links, crashes, low loading speed etc. All this can lead to your website getting penalized by search engines and ultimately affect your search engine ranking.
Okay, now that you know why you must pay attention to WordPress Website maintenance, let’s look at some of the areas you need to regularly check.
- WordPress Updates
WordPress regularly makes updates to its platform. These updates target different areas from improving functionality to making WordPress more secure. Whenever a new WordPress version is released, it’s essential that you update your website with the latest version.
- Theme and Plugin Updates
Most Theme and Plugin developers regularly update their software – either to add functionalities or to address bugs. Some of these updates are done to patch security flaws and protect your website. Make sure that all your themes and plugins are up to date.
- Visual and Functional Audit and General Cleanup
You must regularly audit your website for any format or functional problems. These issues can crop up due to changes in WordPress versions or Plugin/ Theme updates. If you want your website to function at optimum levels, make it a habit to regularly check for any format changes, broken links etc. Some of the other areas to focus are optimizing your website images, deleting old drafts, clearing cache etc. Doing this will also help you improve your search engine rankings.
- Backing Up your Site
This is one of the most critical maintenance tasks and, quite often, one of the most ignored. As I said earlier, your website is an important business asset.
Remember, it takes a single crash to destroy all the hard work you did over many months or even years. Not backing up your site can also lead to huge business and financial losses. So, before you do anything else, make sure that you first sign up for a reliable backup service. Protect your business and your brand.
The best way to do all this is to set up a maintenance schedule and classify these tasks as Daily, Weekly, Monthly etc. That will ensure that you don’t miss any critical tasks between your busy business schedules.
Now, I know that you may not have the time or technical knowledge to do these maintenance activities regularly. The best way to overcome this problem is to work with experts who can help you with all these tasks so that you can focus on running your business.
Outsourcing your website maintenance will not just help your website function better. It will also allow you to sleep peacefully, knowing that your website is protected and in good hands.
There’s one reputable company – Conceptual Creative that has been helping small and medium business owners across Australia with all their maintenance activities. They have a team of highly skilled and dedicated professionals who can help you with any website-related task you may have.
In fact, I would highly recommend that you take a look at the services they offer and choose a plan that meets your specific need.
So, go ahead and make WordPress website maintenance a top priority. Believe me, this little focus will pay you rich dividends for years to come.