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Writing Good Engaging Content!
You are the master of your business and such it makes sense that you have a key stake in writing content for it. We know this can be time-consuming, however, its worth it in the end when it comes to conversion. A while back now google and other search engines started focusing on quality content that is meaningful to its readers. This means when you write content it needs to contain substance and be relevant to the target audience. When writing content there are a few things you need to take into consideration. We have outlined these considerations below:
– Content Keywords / Phrases
– Content Title
– Content Subject / Sub Topics / Key Takeaways
– Content Target Audience
When writing content for the web it is important to make sure the length is suitable. Firstly for the content to have a better chance of being found on google it needs to have a minimum length of 350words but a recommended length of 750 -1200. The longer the article the more easily it can be optimized for keywords and contain relevant content.
Writing Content Keywords / Phrases
Website content will show up in google eventually, however, we want it to show up for specific search terms. When writing your content you need to decide which search terms are relevant to each article and focus on those words and phrases. For example, if you want to use the keyword “plumbing Brisbane southside” then you need to write your content to include this heading several times. Firstly it should appear in the page title, the page description, the page headings and at least a couple of times in the actual written content.
Writing Content Title
When writing articles and blog posts as well as social media items you need to think of catchy and memorable titles that explain exactly what the content is about. This will help to compel readers to view the article and lets them know what to expect from the article. What would you rather read an article entitled “bathroom leaks and fixes” or “Ten ways to minimize bathroom leaks completely with DIY fixes to save you money” yes its much longer but also entices you to read more.
Writing Content Subject / Sub Topics / Key Takeaways
The subject of your content is an important one, What do your website visitors want to read about. Are you delivering content that they are looking for?
The main subject and theme of an article or post need to be carried throughout the article. If your main subject is about plumbing don’t start talking about gasfitting unless it’s relevant to the area of plumbing. Of course, when writing longer articles it is important to have subtopics that are relevant to the main topic.
Your main article might be talking about bathroom leaks and you may have a relevant subtopic about preventative maintenance. Subtopics are a great way to include your secondary keywords and phrases.
Finally, think about the key takeaways your readers are going to get from your article. The example you will notice on this page and the past two emails I have given you some TIPS. These tips are the takeaways I have given you on each topic we have discussed.
TIP – If you do not feel comfortable writing long passages of text why not make a list of key points and information and record a short video or audio. You can then use either an online service or someone within your organization to transcribe it, therefore, creating not one but two or three pieces of content.
Content Target Audience
It should be a no-brainer but we regularly see content that misses the mark when it comes to the target audience. We have been guilty of it too and sometimes the message whilst important and the content great simply misses the mark.
When writing an article sit down beforehand and think who am I trying to attract with this article and what do they want to hear from me. What key points do they want to hear about and what takeaways can I give them. If you do this exercise with every article it will make for a much more targeted and focused article.
Content Release & Frequency!
When it comes to releasing content there are no hard and fast rules as too how much and how often. The only thing to be mindful of is that once you start you need to be consistent. You need to show up and you need to keep showing up.
Imagine you start out by writing a blog post each week and you do this for 6 months. You get clients hooked into reading that content and then you stop all of a sudden. How many clients were reading that content and about to make a purchase but now feel that you have abandoned them? It is the same whether you plan on writing content on your website or on social media.
We recommend that you should be writing at least a blog post each week if possible. Remember there are ways to get more bang for your buck with content and repurposing. If you do a video post of 3-5 minutes you have a video you can release, You can then have the audio stripped away and release it as a podcast and finally get it transcribed for a written article. That’s 3 pieces of content for the price of one.
Social media you need to create content around your blog post and we recommend posting between 2 and 4 times per day on your relevant platform. Remember with platforms like Facebook, not everybody will see every post so the more you post and the more you show up the better your reach.
TIP – Content writing and release schedules can be time-consuming why not set up a schedule and make a time to create each week’s content. You could even work out and schedule content for months in advance to save you time later. Don’t forget if you have questions you can always join our free Facebook group and ask as many questions as you like.
Martin is a website designer with more than 20 years industry experience. Specialising in WordPress website design, WordPress website care, WordPress website hosting and much more.
When not building websites for clients Martin enjoys, playing online games, taking and editing video and photo as well as spending time with his family.